What it’s all ABOUT is elevating your business!
Empathy
To understand and experience the emotions and thoughts of another through their perspective, resulting in a connection
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Copywriting
Strategically writing influential text for the purpose of persuading a person to take a desired action
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New customers, increased sales, and brand loyalty
Understanding YOUR customer’s needs, wants, and pain points through their frame of reference, then communicating with carefully and purposely selected words ultimately persuades them to buy.
What does that equation have to do with you and me?
Empathy led me to want to help people and to get a degree in social work/psychology. When I feel what others feel, I can help in a personalized way. For you and your business, that means I can fully connect with the wants and needs of your target market, on a deep level, as it specifically relates to what you are selling, so I can market to them most effectively. With a clear understanding of the “why” that motivates them to buy, I strategically choose language that resonates with them, appeals to their emotions, and compels them to take a desired action. That means increased sales for YOU.
I was also a small retail business owner for 13 years. So when I say I can empathize with you and your needs too…trust me, I feel ya!
As an innately good writer, all my career paths, from big companies to solopreneurs, inevitably ended up including copywriting as a secondary role for over twenty years. Finding that I really enjoyed that part most, I decided to become one and got formally trained and here I am.
That is how I write impactful and persuasive copy that benefits you. I persuade your browsers to become your buyers, and buyers to become an entire community of advocates for your business.
Voila! You’ve got yourself an influential copywriter who wholeheartedly wants to help you grow your business!
Hi! I’m Kristine. My desire to help you, coupled with my love for well crafted, strategically chosen, effectively written, influential, grammatically correct, pleasing to read language, drove me to copywriting.
I love to write and want to help those who don’t love to write.
SO LET ME HELP YOU…..
….help make your life easier….help you reach your goals.…help your customers discover that you have what they need. I want to help you grow your business using the skills that I have, so you can use the skills that you have to make your dreams come true.